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Process vs Product

In my very first post, How I Got Hooked on Mindfulness, I talked a little bit about a weird paradox that I encountered when I started practicing yoga and meditation. In both of these practices we are taught to focus on the quality of attention and presence we bring to each moment and not so much on the results of our efforts. This is called non-attachment and at first I thought it was for suckers. Focusing on process rather than product seemed to me to be, at best, inefficient and, at worst, a surefire way to encourage mediocrity.